COVID-19 has not only been a devastating public-health crisis; it has also been the restaurant industry’s greatest challenge, to date.  The way it has transformed consumer concerns, lifestyles and habits have impacted restaurants massively and as they open up again, they now find themselves operating in a new world. Social distancing, the shift to more...Read More

The fallout of COVID-10 (Coronavirus) has almost overnight changed the reality of the restaurant industry – forcing upon it one of the biggest crises in living memory. In these challenging times, we at Futura Restaurant Growth Partners hope to bring restaurant owners whatever inspiration, advice and innovative thinking that we can, to help them see...Read More

Intelligent and well thought out marketing is integral to the success of every restaurant. However, because most restaurant businesses are operations heavy and all-consuming, most restaurant owners focus their energies on day to day operations, rather than growth strategies and marketing. Unfortunately, a lack of investment in marketing is a sure-fire way to sabotage and...Read More

Zuaya, one of London’s most chic, inventive and vibrant fine dining Latin American restaurants and part of the Eatplus Restaurant Group has appointed Futura as its branding and marketing agency in the UK following a competitive pitch against 9 other leading agencies. Futura will lead all branding, digital, email, social media, public relations, experiential marketing...Read More

Most restaurant owners will reach out to a restaurant consultant at some point in their restaurant’s lives. Some will understand the enormous wealth of experience that a restaurant consultant can bring right at the very beginning of their restaurant’s journey, giving themselves the best chance of success. Others might risk it alone in a make-or-break...Read More

Too many restaurants fall by the wayside because they are too internally focussed and fail to put in place a business growth strategy. Whether you believe in developing new year’s resolutions or not, the first few months of the year are an important time to take a step back from the day to day operations...Read More

Not only do we have a wealth of experience in helping restaurants accelerate their success, but we also have a real passion for the sector, which shows in the value we add to each client project. We’re in regular touch with our clients in the food and hospitality industry and are always thinking up strategies...Read More

One of the common denominators among the next generation of successful restaurants is their adoption of the latest technologies to enhance the customer service experience, get access to insightful customer data, act on key management information and reduce operating costs and inefficiencies. Whilst new technology often requires a significant up-front investment and the range of...Read More

In 2017,  renowned restaurant chain Chiquito (now a part of The Restaurant Group) announced a radical menu overhaul and brand shift as part of the new plan by chief executive Andy McCue’s to revitalise the business. Prior to 2017, the chain had seen a like-for-like sales decline in and issued three profit warnings since November...Read More

Introduction Many restaurant brands dream of expanding overseas. The global game is no longer just for large franchises and in recent years, several restaurant groups have very successfully launched overseas, with a particular focus on the UK. The repute of being a global hospitality operation, not to mention the financial rewards are very alluring. However,...Read More

Your marketing strategies or your networking abilities may have got your business in front of them, you may have pitched to them with passion and energy, but unfortunately in the absence of a compelling brand positioning strategy, your customers will struggle to see why they need your product or service and why they should pay...Read More

How content marketing can double your restaurant bookings  A dedicated restaurant marketing plan could make a big difference to the impact that your establishment makes on its target audience.   As with other types of business, the right content marketing approach could greatly help to boost interest in your restaurant and build its reputation –...Read More

In the scramble to get a restaurant up and running, pre-launch marketing may be the last thing on your mind, yet is one of the most crucial elements in determining whether your restaurant grows and scales rapidly, or struggles, lurching from one revenue curve to another. In a tough market where 59% of new restaurants...Read More

The team at Futura love good food so it’s not surprising that we’ve developed a niche in creating brand identities, websites and online marketing plans for a range of restaurants, bars and catering businesses. Not only do we have a wealth of experience in helping restaurants accelerate their success, but we also have a real...Read More

Here at Futura, we reject this approach in favour of specifically tailoring our custom designs to the client’s needs. Here is why website templates and themes simply don’t work and can be a liability for your business… A template forces the company to fit into a mould While website themes and templates vary in quality,...Read More

With the Internet opening up greater competition in almost every business sector from food, drink and restaurants to hedge funds, estate agents and law, it is vital to thoroughly understand the purchasing behaviours of your target audience. Doing this could be crucial for improving your brand strategy, giving your customers a logical reason to choose...Read More

There are, however, some telltale signs of whether a web design company is right for your organisation. Here at Futura, we have outlined some of the key skills and experiences your chosen web design agency should have. Business skills  Working with a company that has a strong track record of helping businesses to grow is...Read More

Suitably professional web design is essential to ensure the best quality business website, but other keys to a truly effective website include the right user experience, brand positioning and all-round business strategy. The Futura team has therefore decided to outline in more detail why the design and coding of your website are just some of...Read More

Your website needs to be built with the aim of converting visitors into MOTIVATED customers, yet the vast majority of websites are built as passive online brochures rather than compelling sales pipelines, thus simply failing to perform. Great design and technical skills are basic prerequisites for a business driven website, but for your website to be truly...Read More

With the incredible growth in the use of mobile devices, such as smartphones and tablets to locate products and services, online, businesses of all sizes need to rethink their approach to their websites as a tool for client acquisition and lead generation. In the UK alone, it is estimated that mobile phone web browsing will outstrip...Read More

We live in an age of “brand bombardment”, of brand slogan overload, where everyone is jostling for consumer attention.  Never before have consumers been bombarded with so many brand promises, propositions and extrovert brand messages in every aspect of their lives. When they switch on their TV, log in to their social media accounts, whilst...Read More

High uncertainty and reduced consumer spending translated into lower budgets, resulting in profit margins and revenues plummeting for many businesses. In such tough times, with many businesses bottom lines being hit, advertising can seem like a luxury that many can’t afford. Yet, in what may seem like somewhat of a paradox, the businesses who understand...Read More