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August 20, 2018

The Chiquito Rebrand: Success or Failure??

In 2017,  renowned restaurant chain Chiquito (now a part of The Restaurant Group) announced a radical menu overhaul and brand shift as part of the new plan by chief executive Andy McCue’s to revitalise the business. Prior to 2017, the chain had seen a like-for-like sales decline in and issued three profit warnings since November...
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