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We’re eager to learn more about your restaurant and identify how our services can accelerate your success. Call us on 0207 993 4477 or fill out the form below. We’ll contact you at our earliest convenience..

By

Rahul Katrak
20
Sep

6 “Must Have” Technologies That Accelerate Restaurant Success

One of the common denominators among the next generation of successful restaurants is their adoption of the latest technologies to enhance the customer service experience, get access to insightful customer data, act on key management information and reduce operating costs and inefficiencies. Whilst new technology often requires a significant up-front investment and the range of...
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20
Aug

The Chiquito Rebrand: Success or Failure??

In 2017,  renowned restaurant chain Chiquito (now a part of The Restaurant Group) announced a radical menu overhaul and brand shift as part of the new plan by chief executive Andy McCue’s to revitalise the business. Prior to 2017, the chain had seen a like-for-like sales decline in and issued three profit warnings since November...
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09
Jul

Going Global: Expanding Your Restaurant Internationally

Introduction Many restaurant brands dream of expanding overseas. The global game is no longer just for large franchises and in recent years, several restaurant groups have very successfully launched overseas, with a particular focus on the UK. The repute of being a global hospitality operation, not to mention the financial rewards are very alluring. However,...
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22
Mar

Why On Earth Should Customers Choose Your Restaurant?

Your marketing strategies or your networking abilities may have got your business in front of them, you may have pitched to them with passion and energy, but unfortunately in the absence of a compelling brand positioning strategy, your customers will struggle to see why they need your product or service and why they should pay...
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09
Sep

A “No Nonsense” Business Strategy For Your Restaurant That Will Win New Customers & Bring Back Existing Ones.

Not only do we have a wealth of experience in helping restaurants accelerate their success, but we also have a real passion for the sector, which shows in the value we add to each client project. We’re in regular touch with our clients in the food and hospitality industry and are always thinking up strategies...
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08
Aug

How content marketing can double your restaurant bookings

How content marketing can double your restaurant bookings  A dedicated restaurant marketing plan could make a big difference to the impact that your establishment makes on its target audience.   As with other types of business, the right content marketing approach could greatly help to boost interest in your restaurant and build its reputation –...
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30
Apr

The Pre-Launch Marketing Strategy Every Restaurateur Should Adopt

In the scramble to get a restaurant up and running, pre-launch marketing may be the last thing on your mind, yet is one of the most crucial elements in determining whether your restaurant grows and scales rapidly, or struggles, lurching from one revenue curve to another. In a tough market where 59% of new restaurants...
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27
Feb

New Year’s Resolutions Every Restaurant Owner Should Make and How to Nail Them

Too many restaurants fall by the wayside because they are too internally focussed and fail to put in place a business growth strategy. Whether you believe in developing new year’s resolutions or not, the first few months of the year are an important time to take a step back from the day to day operations...
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08
Sep

Why a Template Based Website Will Never Grow Your Food Business

The team at Futura love good food so it’s not surprising that we’ve developed a niche in creating brand identities, websites and online marketing plans for a range of restaurants, bars and catering businesses. Not only do we have a wealth of experience in helping restaurants accelerate their success, but we also have a real...
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22
Aug

Why Websites Themes & Templates Don’t Help Your Restaurant

Here at Futura, we reject this approach in favour of specifically tailoring our custom designs to the client’s needs. Here is why website templates and themes simply don’t work and can be a liability for your business… A template forces the company to fit into a mould While website themes and templates vary in quality,...
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09
Nov

Why Brand Psychology and Strategy is Fundamental to Empowering Your Marketing Activities

With the Internet opening up greater competition in almost every business sector from food, drink and restaurants to hedge funds, estate agents and law, it is vital to thoroughly understand the purchasing behaviours of your target audience. Doing this could be crucial for improving your brand strategy, giving your customers a logical reason to choose...
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09
Nov

Choosing the Right Web Design Company for Your Restaurant

There are, however, some telltale signs of whether a web design company is right for your organisation. Here at Futura, we have outlined some of the key skills and experiences your chosen web design agency should have. Business skills  Working with a company that has a strong track record of helping businesses to grow is...
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09
Nov

Why it Takes More Than Designers and Code to Build a Profits Driven Website

Suitably professional web design is essential to ensure the best quality business website, but other keys to a truly effective website include the right user experience, brand positioning and all-round business strategy. The Futura team has therefore decided to outline in more detail why the design and coding of your website are just some of...
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09
Nov

9 Reasons Why Your Website Is Not Growing Your Restaurant

Your website needs to be built with the aim of converting visitors into MOTIVATED customers, yet the vast majority of websites are built as passive online brochures rather than compelling sales pipelines, thus simply failing to perform. Great design and technical skills are basic prerequisites for a business driven website, but for your website to be truly...
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09
Nov

Why Your Restaurant Needs A Responsive, Mobile Friendly Website

With the incredible growth in the use of mobile devices, such as smartphones and tablets to locate products and services, online, businesses of all sizes need to rethink their approach to their websites as a tool for client acquisition and lead generation. In the UK alone, it is estimated that mobile phone web browsing will outstrip...
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09
Nov

How a Subtle, Authentic and Sincere Brand Strategy Can Win the Day for Your Restaurant

We live in an age of “brand bombardment”, of brand slogan overload, where everyone is jostling for consumer attention.  Never before have consumers been bombarded with so many brand promises, propositions and extrovert brand messages in every aspect of their lives. When they switch on their TV, log in to their social media accounts, whilst...
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09
Nov

Why Digital Marketing Spells Win-Win For Your Restaurant

High uncertainty and reduced consumer spending translated into lower budgets, resulting in profit margins and revenues plummeting for many businesses. In such tough times, with many businesses bottom lines being hit, advertising can seem like a luxury that many can’t afford. Yet, in what may seem like somewhat of a paradox, the businesses who understand...
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