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Advice

INSIGHTS & ADVICE

We publish weekly articles that will help you run a better and more strategically driven business. Browse through our latest articles below and if you don’t want to miss out, join our mailing list to get ou business growth advice sent directly to your inbox.

One of the common denominators among the next generation of successful restaurants is their adoption of the latest technologies to enhance the customer service experience, get access to insightful customer data, act on key management information and reduce operating costs and inefficiencies. Whilst new technology often requires a significant up-front investment and the range of...
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In 2017,  renowned restaurant chain Chiquito (now a part of The Restaurant Group) announced a radical menu overhaul and brand shift as part of the new plan by chief executive Andy McCue’s to revitalise the business. Prior to 2017, the chain had seen a like-for-like sales decline in and issued three profit warnings since November...
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Introduction Many restaurant brands dream of expanding overseas. The global game is no longer just for large franchises and in recent years, several restaurant groups have very successfully launched overseas, with a particular focus on the UK. The repute of being a global hospitality operation, not to mention the financial rewards are very alluring. However,...
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Your marketing strategies or your networking abilities may have got your business in front of them, you may have pitched to them with passion and energy, but unfortunately in the absence of a compelling brand positioning strategy, your customers will struggle to see why they need your product or service and why they should pay...
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Not only do we have a wealth of experience in helping restaurants accelerate their success, but we also have a real passion for the sector, which shows in the value we add to each client project. We’re in regular touch with our clients in the food and hospitality industry and are always thinking up strategies...
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How content marketing can double your restaurant bookings  A dedicated restaurant marketing plan could make a big difference to the impact that your establishment makes on its target audience.   As with other types of business, the right content marketing approach could greatly help to boost interest in your restaurant and build its reputation –...
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In the scramble to get a restaurant up and running, pre-launch marketing may be the last thing on your mind, yet is one of the most crucial elements in determining whether your restaurant grows and scales rapidly, or struggles, lurching from one revenue curve to another. In a tough market where 59% of new restaurants...
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Too many restaurants fall by the wayside because they are too internally focussed and fail to put in place a business growth strategy. Whether you believe in developing new year’s resolutions or not, the first few months of the year are an important time to take a step back from the day to day operations...
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The team at Futura love good food so it’s not surprising that we’ve developed a niche in creating brand identities, websites and online marketing plans for a range of restaurants, bars and catering businesses. Not only do we have a wealth of experience in helping restaurants accelerate their success, but we also have a real...
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