Before you launch your restaurant, a business plan is a vital blueprint that you must have that will detail every aspect of opening your restaurant and establish how you plan to be profitable during the first couple of years.
Without the vital strategic thought that goes into this planning document, you will be taking key decisions which are not backed by a growth strategy. Furthermore, no bank or funding source will consider lending you money without a well thought out business plan.
We create business plans on a bespoke basis for restaurants and hospitality businesses. These include an executive summary, articulation of your restaurant concept, target demographics, location analysis, industry and category overview and trends, competition analysis, customer profiling, business growth strategy, profile of key team members, openings strategy, marketing strategy, sample menus, introduction to the financials and a SWOT analysis for the business.
No restaurant can survive on good cuisine alone or by merely appealing to a local target market. To be commercially viable, you need a strong unique selling proposition (USP) and create an experience around it, that customers fall in love with, tell others about and which gives the food press and bloggers a reason to want to promote you. Unique restaurant experiences become destinations that don’t need to rely solely on local patrons to survive.
We help restaurants create distinctive brand experiences that are commercially viable and which address every element of the restaurant experience, as well as the vision and psychology behind it. This creates a strategic blueprint for every aspect of your operations and marketing.
Menus are key for the profitability of any restaurant. Not only does the menu have to align with your brand, it needs to entice the diner to maximize their spend. At the same time, your prices have to be realistic and intelligently calculated. The menu also needs to carefully balance intrigue and familiarity.
Menus must be the right ergonomic size, be visually attractive, have a balance throughout, contain well thought out choices and most importantly, create the required level of gross profit for the business.
Not only can we help you create the design of a menu that is easy for your diners to browse, we will help you create it, taking into consideration the skills of the team, your suppliers, available kitchen facilities and logistics to ensure that each and every dish can be excited and served on time and on point.
Stable long-term finance is the key to having the resources to establish and market a successful restaurant and to fuel future growth. We have access to a range of investment sources from high net worth private investors to family offices and private equity funds as well as boutique institutional investors.
Have a chat with us so that we can find out more about the amount and type of investment that your restaurant is looking for. Not only will we advise on getting your restaurant “investment ready” we will also introduce you to financing sources that match the type of investment that match your preferences and needs.