Your restaurant may boast excellent cuisine, stunning interiors and great service, but these alone are not enough to ensure success. To run a profitable restaurant, you cannot afford to merely rely on local patrons and word of mouth. You need a multi-channel restaurant marketing strategy that not only works hard to reach out to prospective diners but also which works smart to keep them dining with you again and again and telling others about your restaurant!
Here at Futura, we have years of experience in marketing restaurants and using your available marketing budget to create a marketing strategy that will deliver the fastest return on investment. Unlike many restaurant marketing agencies, we’re not sole advocates of digital marketing and will establish the most effective marketing mediums for your restaurant based on your location, restaurant concept and target clientele.
Every day thousands of diners search in Google to locate new places to eat. If your restaurant does not rank well for search terms relating to your cuisine or geographic area (or both) then you are missing out on a significant amount of potential business that could be walking through your restaurant’s doors, not to mention food bloggers and journalists who may be waiting to discover you.
We provide our clients with a comprehensive search engine optimisation (SEO) service which is tailored to your restaurant’s marketing goals and continually monitored and tweaked to ensure that you get the sales leads you need to grow your restaurant.
Don’t let your competitors overtake you with a stronger search engine presence and intelligent SEO strategy. Contact us today and request a comprehensive SEO analysis of your restaurant’s website.
A social media strategy for your restaurant is all about identifying hungry customers and leading them from your social property to your restaurant. A huge follower or fan count won’t mean much at all if you’re not able to convert them into paying diners that return time and time again.
Our social media strategy and management services will help your restaurant reach and retain customers with bespoke social media campaigns.
We will evaluate your restaurant’s marketing goals and help you choose the right social media platforms that will deliver a return on investment, be it Facebook, Instagram, Twitter or Linkedin.
We can assist with every element of your social media marketing from the setup of your pages, to creating content and branded graphics and videos that will maximise sharing and engagement, to actively managing your social media channels, interacting with followers, responding to messages and helping to convert leads.
Attracting one off diners to your restaurant is not enough to sustain your business. You need to be delivering your restaurant’s experience to their email inboxes so that they remain connected to your restaurant’s brand, become aware of new experiences that your restaurant can offer them and so that they become repeat diners.
We’ll help you strategise your email marketing from data capture to creating an email marketing content calendar with some great ideas to keep your restaurant exciting and intriguing. Our creative team are on hand to design stunning mailshots that are “On brand” and we’ll use our expertise to maximise open rates, engagement and new business for your restaurant.