Zuaya, one of London’s most chic, inventive and vibrant fine dining Latin American restaurants and part of the Eatplus Restaurant Group has appointed Futura as its branding and marketing agency in the UK following a competitive pitch against 9 other leading agencies. Futura will lead all branding, digital, email, social media, public relations, experiential marketing and sales growth strategies for Zuaya, with a focus on London and it’s target demographic groups.
Futura will be evolving and elevating the brand as it gears up for international expansion, reinforcing the brand’s position as one of the most refined and exciting dining experiences in the capital, with its incredibly creative menu influenced by diverse Latin American countries, world-class service and uniquely chic, exotic and fun ambience.
The first activities will be to refine the brand message, reinvigorate all brand assets and touchpoints, define the ongoing marketing communications strategy and develop a new creative campaign platform which will be brought to life across all channels, targeting new and existing customers. Futura will develop and implement all brand activities and guest engagements across the year, including strategic concept development, photography direction and project management from beginning to end.
Rahul Katrak, Futura’s Managing Director said: “Zuaya offers a stunning and highly imaginative restaurant experience that delivers on the ever-diversifying needs of diners for a holistic brand experience and not just amazing food. We are delighted to be working with their team to unleash the huge potential of the brand as it gears up for its next phase of growth.”
Futura are a unique restaurant growth agency that offer integrated strategy, branding and marketing services to accelerate the growth and expansion of hospitality businesses. The agency won the pitch against 9 other agencies, some of them award-winning, thanks to their strategic insight, highly creative solutions and focus on commercial results and ROI. Futura have previously been featured in Boutique Hotelier, Restaurant India magazine and MCA-Insight and their clients include Chakra Restaurant Group and MC Group. For further information on Futura and how they can help drive your business forward please contact the team on 0207 993 4477 or at info@futurestaurantmarketing.com