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Rickshaw Road

Restaurant Branding for
Rickshaw Road

We created an exciting concept for Rickshaw Road that takes diners on a gourmet journey around India. The restaurant delivers an exciting mix of authentic, gourmet Indian cuisine with a distinctive atmosphere, a place to go for inventive food and cocktails. Futura shaped the concept; creating a brand that plays on the theme of ‘a rickshaw traversing across India’ – using exciting graphical elements across the restaurant interiors, in their brand collateral and in their experiential website.

What We Did

  • Created SOP for the different times of the day and style of services
  • Recruitment and Induction for new management team
  • Created Team member duties and performance management systems
  • Created SOP for the different times of the day and style of services
  • Recruitment and Induction for new management team
  • Created Team member duties and performance management systems

Services Provided

  • Restaurant concept creation
  • Menu development
  • Brand design
  • Website design
  • Copywriting
  • Search engine optimisation
  • Marketing strategy